Godrej Appliances offers a diverse range of products, including air conditioners, washing machines, microwaves, and more. As the first Indian company to manufacture refrigerators, Godrej designs each product with the Indian consumer in mind, catering to diverse lifestyles and region-specific habits.
Potential Reach
Views
Engagements
Influencer
Profiling
We selected influencers from homecare, lifestyle, and travel categories to diversify reach and engagement for Godrej, ensuring that the brand resonates with a broad audience through relevant content.
- Size
A mix of micro and mid-tier influencers was chosen to maximize reach while maintaining the authenticity and relatability necessary to connect with Godrej’s target consumers.
- Platform
Instagram was selected for its strong visual appeal and high engagement potential. The platform’s features, such as Stories and Reels, enabled influencers to create dynamic and visually engaging content.
- Content Frequency
Influencers posted content consistently over a four-week period, with new videos every alternate day. This approach maintained a steady buzz and ensured continuous engagement with Godrej’s target audience.
- Content Style
We worked with celebrities, positioning them as brand ambassadors. The content incorporated product demos, lifestyle integrations, and regional touchpoints, with videos created in multiple vernacular languages to ensure a broad PAN-India appeal.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
More Impact Stories From Confluencr
It seems we can't find what you're looking for.
