What makes influencer marketing a powerful marketing tool for brands?
Influencer marketing has been the buzzword in the market.
The benefits of influencer marketing have been promising and the sector has been continually expanding.
Here’s how much ROI influencer marketing yields per dollar invested as compared to other marketing channels:
Social Media Marketing (SMM): 1.95$
Google Ads: 2.00$
Search Engine Optimisation (SEO): 2.75$
Influencer Marketing: 6.00$
Influencer marketing ROI is 6 times more compared to other mediums, making it the most powerful and cost-effective marketing channel.