It’s important to look at how the influencer’s content resonates with your messaging before you look at unique visitors and other static metrics.
Authenticity
Audience engagement is a good measure of how authentic the influencer’s content is.
Frequency
An influencer needs to be consistent with posting their content to grow their engagement. Make sure the influencer is posting high-quality content regularly.
Engagement Rate
An influencer's engagement rate will give you an idea of how well their content resonates with the audience.
Content Quality
An influencer represents your brand when you collaborate with them for sponsored content. You need to ensure that their content quality is optimal to leave a good impression on the audience’s mind.
With a wide database and network of influencers, Confluencr can help you find the influencers that represent your brand the best.
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