Influencer marketing is only effective for millennials and Gen Z audiences
Myth:
Fact:
Influencer marketing is only effective for millennials and Gen Z audiences
1
Influencer marketing campaigns are very expensive.
Myth:
Fact:
Every influencer has a different fee based on their engagement metrics. You can easily find influencers that fit your budget.
2
You will get the desired results in a short period of time.
Myth:
Fact:
Your influencer marketing content will stay on the influencers channels for a long period of time hence producing sustainable results.
3
The bigger the influencer audience, the better the influencer.
Myth:
Fact:
Brands should focus on niche communities of influencers that deliver creative and consistent content and create a bigger impact rather than only considering the follower count.
4
Measurement of an influencer marketing campaign is not possible.
Myth:
Fact:
Depending on the type of campaign, social channel and influencer there are various tools available to measure short term & long term brand equity impact.
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