Brands need to be active to increase engagement on social media and attract and retain engaging followers.
Instagram is a visually driven platform that rewards aesthetically pleasing content. Your social media engagement posts should be of one visually pleasing aesthetic.
Become a storyteller, offering ‘micro-stories’ via videos, stories, captions and your overall profile.
There are a lot of features on stories like polls and question tabs that you can optimize to not only engage with your audience but also know what they would like you to post on your page.
if you use locations and hashtags, your posts and stories could easily show up when a user searches that place or hashtag.