Your brand’s USP is clearly and prominently mentioned. Don’t make the message you want to convey confusing.
The audience won’t be interested in hearing about your brand unless you integrate the products & their usability into entertaining content.
Don’t mention everything your customer needs to know about your brand to increase traffic to your website.
People come to Instagram for entertainment, they will simply scroll past your influencer marketing content.
Any influencer’s audience is more receptive to their authentic content hence make sure you let the influencer lead the script.
Make it fun & entertaining. Show, don’t tell what your product can do for the influencers.
Bombarding the audience with all the information about your product will overwhelm and bore them at the same time. Mentioning the main benefits & creating intrigue is what works the best.
You can’t attract an audience if they don’t understand the content in the first place. Keeping it simple, is what makes it significant.