TrueMeds Case Study
The Brand
TrueMeds is India’s first e-pharmacy for senior citizens. They believe that no one should choose between their health and healthcare costs. All of their medicines are at true prices! Their goal is to make healthcare accessible to everyone without worrying about the price range and affordability.
Industry
Healthcare
Target Audience
“Men Aged 40 yrs and above
Tier 1 Cities”
The Campaign Design
Campaign Objective
Brand Awareness
Platform Leveraged
YouTube
Influencer Genre
Healthcare and Lifestyle
Content Topics
Healthcare and Lifestyle
Challenges Faced
Identifying the right influencers for the brand and its vision was challenging.
Content Overview
The content focused on the brand’s value proposition, which was to offer affordable health care services and medicines. We strategised content around the theme of ‘accessible healthcare for all’ and positioned the brand as the ultimate, easy solution to availing healthcare counselling services and medicines.
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Influencers
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Total Reach
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Likes
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Comments
The Campaign Assets
Reach the right people, the right way!
Our handcrafted Confluencr Marketing campaigns capture the essence of your brand and represent it most accurately to your target audience to deliver measurable impact.
