TrueMeds is India’s first e-pharmacy dedicated to senior citizens. They believe no one should choose between their health and healthcare costs, offering medicines at true prices. TrueMeds aims to make healthcare accessible to everyone, ensuring affordability without compromising quality.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with healthcare and lifestyle influencers to promote TrueMeds’ mission of affordable healthcare. This approach helped us reach a broad audience, emphasizing the importance of accessible healthcare services and medicines.
- Size
We focused on macro and mid-tier influencers to maximize reach and effectively communicate TrueMeds’ value proposition. The content highlighted the theme of ‘accessible healthcare for all,’ positioning the brand as the ultimate solution for affordable healthcare services and medicines.
- Platform
YouTube was selected for its extensive reach and ability to provide detailed, informative content. This platform allowed influencers to thoroughly explain TrueMeds’ services and benefits, engaging a wide audience.
- Content Frequency
Influencers posted content consistently over a month, maintaining a steady buzz and ensuring continuous engagement with TrueMeds’ target audience. This approach kept the brand top-of-mind for viewers seeking affordable healthcare solutions.
- Content Style
The content focused on brand awareness, highlighting TrueMeds’ commitment to affordable healthcare. Influencers shared personal stories and experiences, emphasizing the ease of accessing healthcare counseling services and medicines through TrueMeds, thus building trust and credibility.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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