Komal Gudan is a well-known model, YouTuber, and Instagram creator from Jaipur, Rajasthan. She runs the popular Super Style Tips channel on YouTube, where she regularly puts out videos on makeup, skincare, fashion, and lifestyle. Her content is known for being real, fun, and genuinely useful which is exactly why her fanbase keeps growing. She has a natural ability to connect with her audience, and many brands across the country have taken notice of her reach and influence.
Komal rose to fame through her tutorials and honest product reviews, and her warm personality and relatable approach have kept her audience loyal over the years. She is an MBA graduate who turned her passion for beauty into a full-fledged career, and that ambition clearly shows in everything she does.
She has grown into one of the most subscribed regional beauty creators in the country, a milestone that speaks to the consistency and quality of her content. She is now a mother to her son Avyaan and is currently managed by Honeycomb Talent, signalling a more professional and exciting new chapter in her career. Beyond Super Style Tips, she has also expanded into other content verticals with a couple’s vlog channel alongside her husband Nitesh, and a dedicated cooking channel — showing that her creativity goes well beyond beauty.
Top 10 Regional Beauty Influencers in India on YouTube
Table of Contents
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Bhavi Sheth
- 6 min read
Summary
India’s incredible diversity is surely one of its greatest treasures! We’re so fortunate to have such a lively mix of faces, skin tones, beauty routines, traditions, and flavors. With digital and social media becoming more popular, many of us are diving into DIY content and looking to our favorite beauty influencers for great beauty tips. These influencers are adored for their straightforward and effective makeup, skincare, and beauty advice. Plus, regional beauty creators on YouTube are really making an impact with their unique styles and engaging presentations. Not only do they inspire and entertain, but these influencers also have a strong influence on their fans’ purchasing decisions. As a result, brands are increasingly partnering with influencers to boost their marketing efforts. As the leading YouTube influencer marketing agency in India, we’ve curated a list of the top 10 beauty YouTubers from different regions who are truly standing out in the influencer realm with their captivating and consistent content.
Top 10 Beauty YouTubers from Different Regions
Komal Gudan | Jaipur, Rajasthan
Subscribers:
Engagement Rate:
2.17%
About the Creator
Jyotii Sethi | Uttar Pradesh
Subscribers:
Engagement Rate:
About the Creator
Jyotii Sethi Raina is a multifaceted creator and a popular beauty YouTuber who also ventures into travel, food, and everyday lifestyle content. What makes her stand out is her ability to blend all of these worlds together in a way that feels natural and engaging. She frequently includes her family and friends in her videos, which makes her content feel more personal and relatable than your average beauty channel.
The real reason she makes our list is the sheer variety of content she produces. From budget Amazon hauls and street shopping to detailed makeup tutorials, Jyotii Sethi Raina does it all. She is also a former actress having appeared in Telugu and Hindi films, who walked away from the industry to pursue content creation on her own terms, and her audience respects her deeply for that. She has recently launched a homegrown lifestyle brand called Aabhaari, further expanding her identity beyond content creation and into entrepreneurship.
Shivangi Sharma | Bhopal, Madhya Pradesh
Subscribers:
Engagement Rate:
About the Creator
Shivangi Sharma is an Indian actress and beauty content creator from Bhopal who creates a mix of product tutorials, reviews, and beauty vlogs on her YouTube channel. Her content covers everything you would expect from a beauty channel, but it is her entrepreneurial side that truly sets her apart from the crowd.
Shivangi is the proud co-founder of House of Shaarom, a fashion and beauty brand that sells everything from t-shirts and sweatshirts to upscale boutique candles. The candles are made with 100% vegan and non-toxic wax, making them an environmentally conscious choice. We recommend following her both for her consistently great content and for the inspiring example she sets as a creator-turned-entrepreneur.
House of Shaarom has been gaining wider recognition, including a feature partnership with Shiprocket to help scale the brand’s logistics and reach. With her channel growing and her brand expanding, Shivangi is firmly establishing herself as one of Central India’s most accomplished digital creators and one worth keeping a very close eye on.
Debasree Banerjee
Subscribers:
Engagement Rate:
2.14%
About the Creator
Debasree is that friend who doesn’t just say “this is good”, she lines up 5 similar products and goes, “Okay, let’s compare like adults.”
Her channel is full of honest reviews, try-on hauls, and those “unspoken beauty truths” videos that lowkey call out the industry.
Started way back in 2008 (basically YouTube dinosaur era), she’s seen trends come and go… and still keeps it real.
Also, she creates bold looks that are actually wearable, not the “looks good only on Instagram lighting” kind.
Plus, she has her own brand now. Beauty + brains + zero nonsense
Shalini Srivastava
Subscribers:
Engagement Rate:
2.71%
About the Creator
Shalini from Be Beautilicious is basically the saviour for anyone who’s ever bought the wrong foundation shade and cried internally.
Her whole thing? Makeup that actually works for Indian & olive skin tones (finally, someone said it).
She started with her blog and then casually went on to interview celebs like Asin… like okay, we see you.
Her content feels like that one friend who actually understands your skin tone struggles.
Kavya Kainth | Chandigarh
Subscribers:
Engagement Rate:
About the Creator
A nutritionist by profession, Kavya Kainth, better known as Face The Glam by Kavya, is a Chandigarh-based YouTuber who brings a unique angle to beauty content. She is a trained makeup artist and dietician, which means her approach to beauty always carries an added layer of wellness awareness that her audience genuinely appreciates.
Kavya accepts appointments for makeup services as well as diet counselling, and she runs her own salon called Face The Glam. On her channel and blog, she speaks passionately about all things makeup-related and offers a variety of services including full airbrush makeup and portfolio shoots. She is especially sought after for her stunning and detailed bridal makeovers, where she creates personalised looks to help every bride feel her best on her big day.
Simran Bhatia | Indore, Madhya Pradesh
Subscribers:
Engagement Rate:
About the Creator
Simran Bhatia is a beauty and lifestyle influencer from Indore whose channel, The Swish Browse, reflects her personal sense of style and her genuine love for fashion and beauty content. She found YouTube to be a far better platform for expressing herself than blogging ever was, and that instinct has paid off well. Simran is candid, engaging, and consistently open with her fans, qualities that have earned her a strong and loyal following over time.
Her channel is packed with videos on fashion, beauty, and lifestyle, and she approaches every piece of content with the same sincerity that her audience has come to expect from her.
Simran is currently working hard on building out Swish Boss, her vision for an ideal online shopping destination for everything fashion and beauty. She has also continued to develop Swish by Dolcy & Simran, her Indian clothing and jewellery label, further cementing her identity as a creator with a serious entrepreneurial streak. We think she is one of the most exciting regional creator-entrepreneurs to keep an eye on right now.
Akanksha Kommirelly
Subscribers:
Engagement Rate:
1.57%
About the Creator
Akanksha Kommirelly’s story is one of deliberate ambition and creative conviction. Having completed an engineering degree, she made the bold decision to pursue content creation full-time, and the results speak for themselves. Her channel has grown steadily on the strength of her creative makeup looks, detailed tutorials, and sharp eye for fashion trends.
Her girl-next-door energy combined with a distinctive aesthetic sensibility gives her content a broad yet targeted appeal. She connects particularly strongly with regional audiences, and her ability to blend beauty and fashion content seamlessly makes her a versatile and valuable collaborator for brands across both categories.
Sohini Chanda| Kolkata, West Bengal
Subscribers:
Engagement Rate:
2.03%
About the Creator
Sohini Chanda is a beauty and makeup enthusiast from Kolkata who loves creating fresh, imaginative makeup looks. She records vlogs alongside makeup tutorials and product reviews, giving her channel a nice mix of personal and educational content. Her lavish, editorial-style looks are surprisingly wearable, and she has a real knack for breaking down even the most intricate looks into steps that anyone can follow.
Sohini also offers makeup courses and is particularly well known for her Bollywood-inspired beauty recreations from Deepika Padukone’s 2019 Met Gala look to Sonam Kapoor’s 90s Bollywood aesthetic. If you want to learn how to nail iconic Indian celebrity looks, Sohini is absolutely the creator to subscribe to.
She continues to carve out a distinctive niche within the beauty creator space, standing out from the crowd with her cinematic and celebrity-inspired content approach. Her makeup courses add a formal educational dimension to her platform, opening up new revenue streams while genuinely adding value for her audience. With her unique content style and her passion for the craft, she is very much one of the top regional beauty influencers to watch from East India.
Vrushali Vachhiyat | Surat, Gujrat
Subscribers:
Engagement Rate:
About the Creator
Vrushali Vachhiyat is a well-known influencer in the fashion, beauty, and lifestyle space, and also a model. She is based in Surat, Gujarat, and frequently features clothing from popular brands like Zara, Forever 21, H&M, and Urbanic alongside homegrown labels. She is creative, confident, and consistently fun to watch — whether she is doing a DIY makeup look, a trip vlog, or a styling tutorial that transforms an everyday outfit into something worth double-taking at.
This Surat-based creator has an amazing sense of style and a genuine ability to make fashion feel accessible and exciting for her audience. She is also featured in the music video for “Tequila”, adding a bit of extra flair to her already impressive resume.
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Conclusion
Influencer marketing offers a lot of promises to the brands. With the quickly changing landscape of social media, it is very important for the influencers to quickly leverage the hottest influencer marketing trends for developing their expertise and authority thus preparing themselves more attractive to the brands. Brands will jump on these influencer marketing trends for generating new leads, expand their audience, and earn more revenue. The key trends include various types of social media platforms, the growing popularity of Nano and micro-influencers, more performance-based deals, brands searching for ongoing partnerships, and more.
Being a leading global influencer marketing agency, we, at Confluencr, have closely studied the influencer marketing industry and have helped a wide array of brands to craft content-driven influencer marketing campaigns. With a striking 15000+ influencer network and 500+ content-driven brand campaigns, we have worked for 200+ leading brands across India. We know great content lies at the heart of marketing, and so, we propose solutions that are sure to bring success to your campaigns. To know more about our services, reach out to us at [email protected].
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About the Author
Bhavi Sheth
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