Top 10 Music Influencers To Follow On Instagram in 2023
“Numbers are hollow. It’s all about community and involvement.”- Andrew Steinthal
(Co-founder and Chief Partnerships officer, The Infatuation)
The quote summarises in one line the most important aspect of influencer marketing. It is all about building relationships and communities, getting people involved and ultimately having a positive influence over them. Social media influencers have risen to power not because they boast huge follower armies, but because they have been successful in creating communities of like-minded people. They have been constantly in touch with their audience, understanding and engaging with them before having sway in their decisions. And what’s a better way to connect with people than music?
Music connects people, and so do music influencers who excel at their art of creating and producing music. Music influencers range in size from mega-influencers with millions of followers to micro-influencers with only a few thousand. Social media has emerged as the new platform for all these talented artists to showcase their art and win the hearts of their followers. These music advocates are being increasingly approached by brands for collaborations, given their musical influence on the masses.
Here’s our pick of the top 10 music influencers who are making it big on Instagram.
Top 10 music influencers in India on Instagram:
1. Aaliya Ilyasi – 118 K followers
2. Melissa Srivastava – 344 K followers
3. Anumita Nadesan – 265 K followers
4. Mihika Sansare – 147 K followers
5. Noor Kaur Chahal – 407 K followers
6. Jayant Joshi – 128 K followers
7. Anuv Jain – 297 K followers
8. Saahel – 164 K followers
9. Ved – 13.9 K followers
10. Smriti Thakur – 33.6 K followers
Aaliya Ilyasi is an Indian Instagram celebrity, influencer, and blogger. On her Instagram account, she is known for her lip-sync videos. On April 12, 2019, she also launched a YouTube channel. She is well-liked by a large number of people. She’s one of Instagram’s most popular models. Her Instagram is where she mainly posts music cover videos, elegant clothing, and modelling images. Her tremendous following, which can be ascribed to her brilliance and innovation, has piqued the interest of several brands all around the world. She rose to notoriety as a result of her stunning appearance, adorable smile, fashionable style, and engaging personality, and her popularity grew as a result of her fascinating photographs and videos. Her social media following is rapidly expanding.
Melissa Srivastava is a well-known YouTuber, digital content creator, social media influencer, and blogger. She handles the Instagram account @melissa srivastava_, where she shares the newest fashion trends, travel destinations, product reviews, and more. She enjoys playing the guitar and sings beautifully. Her voice is pleasant and serene. She is well-known for her stunning appearance, endearing grin, fashionable style, and enticing personality. She has been the face of several well-known brands. Modelling is something she is incredibly enthusiastic about. Melissa Srivastava has worked with many well-known and respected brands. Her fans and followers adore her for the creative and informative content she produces. Melissa Srivastava has over 344k Instagram followers and a large number of YouTube subscribers.
Anumita Nadesan, a twenty-year-old music fanatic from Trivandrum, has wowed the internet with her stunning voice and impeccable musical taste. Her outstanding music covers, which are garnished with her characteristic joyous smile, have made melomaniacs and even casual netizens weak in the knees. Her versions of popular Bollywood songs had an undeniable calming impact on a world suffering from pandemic-induced cabin fever. Thousands of ears continue to be blessed by Anumita’s singing. Her unwavering passion for music is clear in the way she talks about it, as if she’s a girl floating in space with a guitar. Preparations are ongoing by the artist, who is channelling her creative energy towards releasing original music that captures her genuine artistic self in an obvious but thrilling future endeavour.
Miihika Sansare is a Mumbai-based guitarist and singer. She’s well-known on social media for posting music covers. She’s also worked with Amazon’s Prime Video. “#MusicWithMihika” is her iconic hashtag. But it wasn’t just her guitar covers that drew in the crowd; it was also her incredible vocals! “Oh Oh Jane Jana,” one of her covers, has over a million views! She doesn’t just sing pop songs; she also does covers of Harry Potter, Mario, and Pirates of the Caribbean. We see this music influencer already on the rise!
Noor Kaur Chahal is an Indian singer, Instagram model, and Youtube sensation. She’s appeared in several videos. Her tremendous following, which can be ascribed in part to her resourcefulness and innovation, has drawn the notice of several brands all around the world. She rose to recognition as a result of her stunning appearance, adorable smile, fashionable style, and engaging personality, whereas her reputation grew as a result of her photographs and singing videos. She is well-known on Instagram for her modelling videos and photos. Noor enjoys singing along with dancing and other activities. Noor adores animals, particularly dogs, and cats. She also enjoys travelling and exploring new locations.
Jayant Joshi is a musician who can sing and play the guitar. He enjoys playing the guitar and creating Bollywood song cover videos. He is the finest at playing his renditions of classic hits. His fame grew as a consequence of his captivating images and videos, as well as his amazing appearance, adorable smile, and engaging charisma. He plays Casio with equal zeal, in addition to guitar. Casiomusic is a music brand with which he has collaborated. He was also named one of the most popular singing sensations on Instagram by the NDTV news channel. His YouTube channel also has a significant fan following.
Anuv Jain is an Indian singer, songwriter, and composer from Punjab. His singles, which are recognized for their passionate and mellifluous vocals, have wooed admirers all over the world. He started his YouTube channel in 2012, when he was in class 11, intending to make pure music. ‘Meri Baaton Me Tu’ was his debut song, which he posted. Ocean, Baarishein, Riha, and Maula are some of his most popular songs. On Spotify, Apple Music, and Jio Saavn, his tracks have received millions of streams. When he was depressed about his father’s death, he wrote the song ‘Maula’ in his father’s remembrance. In addition, this Indian music influencer is a TEDx speaker.
Saahel is a singer, producer, and musician. Saahel began his studies in Hindustani classical music with his sister when he was eight years old. Saahel also performed for all major satellite regional networks and performed over 150 live performances all over India as a child vocalist. With time, Saahel learned how to mix music online, began producing music, and eventually began making cover music. Saahel took his work to social media and created the @saahellmusic Instagram feed. He shared a Hindi cover version of Heartbreak Anniversary after sharing a lot of music content. It was a hit with music fans, with 7.8 million views, and it revolutionised Saahel’s life. He secured a few huge brand deals after that and has never looked back ever since.
Ved Prabhu is a multi-instrumentalist who can sing as well as play the guitar. He enjoys playing the guitar and making cover videos of Bollywood songs. He has been named a “Born on Instagram” celebrity. He has sung a song for every emotion and if you’re looking for a soul-soothing song after a long day at work or if you want to have some calming music while you work, this music influencer’s IG handle is your go-to place!
Smriti Thakur is an Indian singer, songwriter, and composer from New Delhi. She enjoys playing the guitar and singing soothing melodies with her beautiful voice. Some of the popular songs she has performed are Panchi, Chup Hai Kyun, O Sanam, Khwabida, and Baari. Her tracks and collaborations have done well on platforms like Jio Saavn, Spotify, and Prime Music. Her music is also linked to the Bololive app. She is a part of the Khwab band, which she co-founded with Sashwat Borah. She is now a brand ambassador for Enya Music. This Indian music influencer has delivered an insightful TEDx talk as well.
Whether it’s big-name social media stars or up-and-coming talent discovered on the internet, music influencers are everywhere. Now that social media has become the standard, musicians are communicating with their fans and starting their careers in new ways. Social media has truly given these artists a huge platform to perform & showcase their talent. Due to their authority, experience, position, & relationship with their audience, music influencers often have a very strong connection with their audience.
Being a global influencer marketing agency, we at Confluencr realise the immense potential of these music influencers and their impact on their audience. We help our clients gain collaborations with these music influencers. We have curated a network of leading music influencers across India and can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!