Top 10 Beauty Influencers In India

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Today, the term beauty influencer has captured a bigger role than just reviewing makeup products and making tutorial videos to showcase their experience and expertise. These Indian beauty influencers on Instagram have become an effective medium for brands to collaborate and market their products with. A beauty influencer is a person who has a substantial following on her social media profile and has a great influence on her follower’s beauty product and service-related purchases. More than any other type of social media influencer, beauty influencers have made the leap to the big time, with major contracts and promotional deals with cosmetic companies. Some beauty brands, like MAC, have even partnered up with influencers to make entire new lines of makeup. 

Being an Instagram influencer marketing agency, we have curated a list of the top 10 best Indian beauty influencers on Instagram who are making a mark on social media, one post at a time.

Top 10 Beauty Influencers in India:



She started her blog called All She Needs’ in 2008 and her YouTube channel in 2013. Today, she has been awarded – Cosmopolitan Indian Best Beauty Blogger

Debasree is associated with UNICEF to promote girl hygiene, Banerjee has also started her own beauty brand calledDebasree Beauty’ which ships globally. A brand that sells fun colour pigments to do make-up and is vegan and cruelty-free. 

After working with multiple brands like Smashbox, MAC, Clinique, Nykaa, Maybelline and many more, this Instagram beauty influencer in India has made her mark in the industry and inspired a lot of people.


Shreya is one of the most trusted influencers on social media when it comes to skincare tips and make-up recommendations. She has built a trust-based relationship with her followers. 

Her content on Instagram ranges from makeup tutorials to skincare tips. She is famous for her #nofilter product reviews that are honest and useful to her legion of followers. 

Shreya with her expertise has collaborated with brands – M.A.C India, Simple Skincare, Smashbox India, Loreal Paris and others.



Jovita with her confidence, creativity and abundance of knowledge about everything skincare, makeup and hair care, has become the favourite beauty influencer on social media. 

On her Instagram, she shares her makeup recommendations, skincare tips and tricks and talks about brands that work for her skin and body. These honest and No-nonsense reviews are why she is one of India’s Top 100 Digital Stars and has been featured on Forbes India.

She has collaborated with brands like Kay by Katrina, Charmacy Milano, Nykaa Cosmetics, Pilgrim India, Kohler and so many others.




Ankita is a beauty influencer growing tremendously in the skincare niche. The content that she has created on her feed is a testament to her expertise in skincare, makeup and beauty

Ankita as a creator has a very enthusiastic and engaging personality, which has become a USP of hers that has made her a beloved figure in the beauty community. She has worked with brands like Klairs, Sephora, Lakme, Axisy India, Minimalist India and others. 

Currently, on her Instagram, she has been completing the #30dayslipstickchallenge with the rest of her normal beauty-related content. 



Malvika makes videos on detailed makeup and vlogs. She was invited to the Cannes Awards as well this year and was featured on the cover of one of Women Fitness magazine’s issues. 

She was featured on Clinique and Kay Beauty too. Her career started with modelling and appearing on India’s Next Top Model

Since then this Indian beauty influencer has just grown tenfold and created her own brand MasicBeauty for home and self-care products in India. Malvika has been the face of Smashbox, and was featured in Sephora and Nykaa offline stores, we see this girl going places!

Aishwarya is bold, beautiful and an absolute delight to watch. She gained popularity through her make-up tutorials, product reviews and skincare tips

Aishwarya creates a lot of beauty-related content, including personal style, occasion-specific skincare and her personal skincare and make-up collection. One of the prominent brands that Aishwarya works with is Urbanic.




Sejal started her social media journey in 2014 on YouTube. She is gaining popularity for her content. Her content ranges from makeup to skincare. From fashion advice to makeup essentials, she covers it all. 

Sejal has started a series called “1MinDrama” in which she showcases her styling prowess along with her creativity and talent. Sejal as an influencer is gaining followers very quickly, and now with her music video coming out, there is no stopping her.

Shaurya is one of the top beauty influencers based in Delhi. She has quickly become a trusted influencer for skincare and makeup recommendations along with outfit ideas. 

Her Instagram handle is a travel lover’s dream. Other than Skincare, makeup and fashion, Shaurya also posts a lot of travel content on her Instagram. She has garnered a legion of followers for her beauty and makeup videos on Instagram and her YouTube channel. But Shaury is not just a social media influencer, she is an entrepreneur and founder of Label Shaurya Sandhya and Aryam Skincare as well.

Shaurya’s content reflects her many interests, which has contributed to her significant following on social media platforms.




Santoshi is bold, unapologetic and beautiful in the way she curates her content. And she has been creating waves as one of the top beauty influencers in India. She is super popular among her followers for her for her skincare and beauty expertise. She has become a trusted source of medium because of her unique identity in skincare and fashion.

On her Instagram, she has gained a lot of followers due to her mindful living and healthcare practices. A source of inspiration for many, Santoshi is becoming a prominent figure in the fashion, skincare and lifestyle industry very quickly.



Who would be a better beauty and skincare influencer if not a licensed professional? With her medical knowledge and expert solutions, Dr. Riya has become prominent due to her professional advice and tips and tricks.

Her content is a spectrum ranging from skincare tips that are age and skin-type-specific to body care routines for normal to condition-specific advice seekers and so much more. Through her Instagram content, she has gained a number of followers who trust her and take her recommendations very seriously. Dr Riya has worked with brands such as Limese Connect, Nykaa, Tresemme, Pilgrim, Fixderma, Braun and so many others.


Beauty Influencers have marked a major need in the industry. Their knowledge is what makes them stand out from the crowd. Having such beauty influencers around is definitely a big benefit for brands since they serve as a medium to send across the brand message. These influencers help brands to place their products in front of the audience and create awareness and reach through viral content pieces. 

Being a global influencer marketing agency, we at Confluencr realise the immense potential of these top 10 Indian beauty influencers on their audience and wish to help our clients gain collaborations with these social media influencers. Having curated a network of leading beauty influencers, we at Confluencr Instagram can help you get your brand placed in front of the right audience, at the right time and through the right set of influencers. Want to know more about influencer marketing, and how can it help your brand? Drop us an email at [email protected] and we shall get right back to you!

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