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RoadGods is a travel gear brand specializing in backpacks, saddlebags, helmets, jackets, and other accessories for motorcycle enthusiasts and frequent travelers. Their products are designed to be both functional and stylish, focusing on quality, durability, and innovation.

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Influencer

Profiling

We collaborated with niche-specific travel influencers to emphasize RoadGods’ credibility and showcase that travel influencers consider RoadGods a superior choice.

We partnered with nano travel influencers because they have a very loyal and engaging audience that is always looking for the latest trends, recommendations, and advice from their favorite influencers.

Instagram was chosen as it is a prominent platform for travel influencers to share tips, experiences, and recommendations in a short and entertaining way.

Influencers went live every alternate day to maintain a continuous buzz and engagement about RoadGods throughout the campaign.

The influencers promoted RoadGods’ backpacks and accessories through a variety of creative content, including transitional reels and static posts. The content featured the products in a visually appealing way, with carefully chosen backgrounds to complement the aesthetics of the products. Influencers highlighted the quality, durability, and stylish design of the products, sharing personal experiences and travel tips that showcased the practical benefits of using RoadGods gear.

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Powerful Influencer Marketing Awaits

Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.

Sahiba Dhandhania

Founder & CEO, Confluencr

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