#D2C #EComm #TravelEssentials

RoadGods is a travel gear brand specialising in backpacks, saddlebags, helmets, jackets, and other accessories for motorcycle enthusiasts and frequent travellers. Their products are designed to be both functional and stylish, with a focus on quality, durability, and innovation.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We chose niche-specific travel influencers to emphasise the brand’s credibility and showcase that travel influencers consider RoadGods a superior choice. 

Size  

We chose nano travel influencers because they have a very loyal and engaging audience that is always looking for the latest trends and recommendations and advice from their favourite influencers..

Platform 

We chose Instagram as it is a prominent platform for travel influencers to share tips, experiences and recommendations in a short and entertaining way.

Content Frequency 

Influencers went live every alternate day to ensure the continuing buzz about RoadGods

Content Style  

The influencers promoted the backpacks and accessories through a variety of creative content, including transitional reels and static posts. The content featured the products in a visually-appealing way, with carefully chosen backgrounds to complement the aesthetics of the products.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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