#D2C #EComm #TravelEssentials

RoadGods is a travel gear brand specialising in backpacks, saddlebags, helmets, jackets, and other accessories for motorcycle enthusiasts and frequent travellers. Their products are designed to be both functional and stylish, with a focus on quality, durability, and innovation.

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A Proud
Moment

Confluencr won the
โ€˜The best
B2C Campaignโ€™

#NoSHEaveNovember for Plush

Influencer Profiling


We chose niche-specific travel influencers to emphasise the brandโ€™s credibility and showcase that travel influencers consider RoadGods a superior choice.ย 

Sizeย ย 

We chose nano travel influencers because they have a very loyal and engaging audience that is always looking for the latest trends and recommendations and advice from their favourite influencers..

Platformย 

We chose Instagram as it is a prominent platform for travel influencers to share tips, experiences and recommendations in a short and entertaining way.

Content Frequencyย 

Influencers went live every alternate day to ensure the continuing buzz about RoadGods

Content Styleย ย 

The influencers promoted the backpacks and accessories through a variety of creative content, including transitional reels and static posts. The content featured the products in a visually-appealing way, with carefully chosen backgrounds to complement the aesthetics of the products.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plushโ€™s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Letโ€™s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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