#D2C #Fintech #Finance

MOFSL (Motilal Oswal Financial Services Limited) is a leading financial services company that offers a diverse range of financial products and services, including equity and commodity broking, investment banking, asset management, wealth management, and home finance. 

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


Fom finance and trading to entertainment and lifestyle, a wide range of niches were selected to carry the campaign out with month on month reporting and analysis.
Size  
We selected a wide range of influencers from different size ranges to broaden our reach.  
Platform 
We chose YouTube as it is an ideal platform for influencers to integrate information about MOFSL in videos with relevant topics.  
Content Frequency 
Frequency varied for each campaign, however influencers in one campaign went live in close proximity to ensure the buzz about MOFSL was maintained.
Content Style  
An acquisition centric campaign where USPs such as free personal financial advisors and low brokerage rates with years of experience were highlighted to target investors and potential investors with all categories of influencers.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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