Content Map
Comfort at your doorstep and hygiene for your four legged-friends - we decided to play on the key values of the brand for our content strategy. From play-date edits to voicing the thoughts of pets, we showed the brand as a necessity to anyone who is a pet-parent. While creating a need in the market for such a service we also made people realize how important it is for everyone to go through a relaxation process once in a while.
The Creators
Micro-influencers from Northern India, majorly Delhi & Noida were left mesmerized by the service offered by the brand. They created videos showing the ear to ear smile of their furry little friends. From influencers who owned pets to people who run the Instagram account of their pets, we onboarded the top notch influential accounts to make the hearts of our viewers go - awwww!
