#D2C #EComm #Fashion

Dressline Fashion is a traditional clothing brand specialising in sarees, salwar kameez, churidar, tunics, and midi dresses with an ethnic twist. They supply products to 350+ retail stores worldwide and have 4 flagship stores in India. Founded in 1989, Dressline Fashion started as a wholesaler and has grown into a reputable brand known for its quality and attention to detail.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We selected niche-specific fashion & lifestyle influencers to ensure the campaign reaches Dressline’s target audience.

Size  

We chose mid-tier fashion influencers to establish Dressline as a fashion brand that’s affordable for all.

Platform 

We chose Instagram as it is an ideal platform for fashion influencers to promote the aesthetics & versatility of Dressline garments in entertaining ways. 

Content Frequency 

One influencer went live every alternate day to maintain the buzz about Dressline amidst the audience. 

Content Style  

The content style was unique to each influencer wherein they showcased the products by wearing the dresses and making get-ready-with-me themed content along with informative text that educated the viewers about the brand.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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