#D2C #EComm #Fashion
Dressline Fashion is a traditional clothing brand specialising in sarees, salwar kameez, churidar, tunics, and midi dresses with an ethnic twist. They supply products to 350+ retail stores worldwide and have 4 flagship stores in India. Founded in 1989, Dressline Fashion started as a wholesaler and has grown into a reputable brand known for its quality and attention to detail.
A Proud
Moment
Confluencr won the
‘The best
B2C Campaign’
#NoSHEaveNovember for Plush
Influencer Profiling 
We selected niche-specific fashion & lifestyle influencers to ensure the campaign reaches Dressline’s target audience.
We chose mid-tier fashion influencers to establish Dressline as a fashion brand that’s affordable for all.
We chose Instagram as it is an ideal platform for fashion influencers to promote the aesthetics & versatility of Dressline garments in entertaining ways.
One influencer went live every alternate day to maintain the buzz about Dressline amidst the audience.
The content style was unique to each influencer wherein they showcased the products by wearing the dresses and making get-ready-with-me themed content along with informative text that educated the viewers about the brand.
Hear ’em Speak!
Marketing Head, Plush
Let’s Influence Together!
Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.
We are able to considerably reduce user acquisition costs and improve user retention through our content.
