Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with niche-specific fashion and lifestyle influencers to ensure the campaign reached Dressline’s target audience. These influencers were selected for their ability to effectively engage with audiences interested in ethnic fashion.
- Size
We partnered with mid-tier fashion influencers to position Dressline as an affordable fashion brand for all. Their relatable content and strong engagement rates were crucial in promoting Dressline’s garments effectively.
- Platform
Instagram was chosen for its visual appeal and high engagement rates, making it ideal for fashion influencers to showcase the aesthetics and versatility of Dressline garments in entertaining ways.
- Content Frequency
One influencer went live every alternate day, maintaining a consistent buzz and keeping Dressline top-of-mind for the audience throughout the campaign.
- Content Style
Each influencer created unique content, showcasing Dressline products by wearing the dresses and creating get-ready-with-me themed content. They included informative text to educate viewers about the brand’s history, quality, and versatility. This approach emphasized the elegance and traditional appeal of Dressline garments while demonstrating how they can be incorporated into modern wardrobes.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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