DermDoc is a skincare brand founded on science, with all formulations clinically tested by dermatologists. Their practical and scientifically supported products address various skin-related problems, offering effective solutions for healthier skin.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers in the lifestyle, beauty, fashion, makeup, mom, and daily vlogging niches. These influencers were selected for their ability to reach diverse audiences and their expertise in skincare and beauty.
- Size
We partnered with a mix of micro, mid-tier, and macro influencers to ensure broad reach and high engagement. This strategy allowed us to maximize impact while maintaining authenticity.
- Platform
YouTube was chosen for its ability to host detailed and engaging content. Influencers used this platform to create comprehensive videos that showcased DermDoc’s products and their benefits.
- Content Frequency
Influencers posted content consistently over a six-week period, with new videos every alternate day. This maintained a continuous buzz and kept DermDoc top-of-mind for potential customers.
- Content Style
The content focused on brand awareness, customer acquisition, and discount & offer announcements. Influencers shared personal skincare routines, detailed reviews of DermDoc products, and highlighted special offers. The goal was to build trust, educate the audience on the benefits of DermDoc, and drive sales through compelling calls to action.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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