#FMCG #D2C #Daburhairoil

Made from a unique blend of natural herbs and oils, Dabur Vatika and Amla are the ultimate hair oil for growth & nourishment.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We selected regional celebrity influencers to establish Dabur Vatika and Amla as  obvious choices amongst their loyal audience.

Size  

We chose celebrity and mega influencers to align with the brand’s budget while ensuring broader reach.

Platform 

We chose Instagram as it is an ideal platform to promote Dabur Vatika and Amla in short & entertaining ways.

Content Frequency 

Each influencer went live every alternate day to ensure the buzz about Dabur Vatika, and Amla remains intact in the audience.

Content Style  

The content style was unique to each influencer as they established problem statements and how Dabur Vatika and Amla have been the perfect hair-care solution for all hair types.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

Get in Touch with Our Experts

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