#FMCG #D2C #Daburhairoil

Made from a unique blend of natural herbs and oils, Dabur Vatika and Amla are the ultimate hair oil for growth & nourishment.

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A Proud
Moment

Confluencr won the
โ€˜The best
B2C Campaignโ€™

#NoSHEaveNovember for Plush

Influencer Profiling


We selected regional celebrity influencers to establish Dabur Vatika and Amla asย  obvious choices amongst their loyal audience.

Sizeย ย 

We chose celebrity and mega influencers to align with the brandโ€™s budget while ensuring broader reach.

Platformย 

We chose Instagram as it is an ideal platform to promote Dabur Vatika and Amla in short & entertaining ways.

Content Frequencyย 

Each influencer went live every alternate day to ensure the buzz about Dabur Vatika, and Amla remains intact in the audience.

Content Styleย ย 

The content style was unique to each influencer as they established problem statements and how Dabur Vatika and Amla have been the perfect hair-care solution for all hair types.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plushโ€™s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Letโ€™s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

Get in Touch with Our Experts

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