#D2C #FinTech #Finance

CoinDCX is India’s safest cryptocurrency exchange, with a mission to make cryptocurrency more accessible. They offer retail, HNI, and enterprise customers easy access to Indian crypto assets via a secure, reliable, and flexible trading platform.

Influencers
0
Reach
0 M+
Likes & Comments
0 K+
Views
0 M+

A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We collaborated with influencers with Educational, Entertainment, Vlogs and Pure Knowledge based channels and assisted them in educating their audience about the crypto market. They demonstrated how CoinDCX offers a hassle-free service for investing in cryptocurrencies.

Size  

We chose mid-tier & macro influencers to align with the brand’s budget while ensuring a broad targeted reach for CoinDCX.

Platform 

We chose YouTube as it is an ideal platform for influencers to integrate information about CoinDCX in videos with relevant topics.

Content Frequency 

Each influencer went live every alternate day to ensure that the buzz about CoinDCX remains consistent in the niche audience.

Content Style  

Given that cryptocurrency was very new to the Indian market, we didn’t give a buy-and-sell approach. Instead, we sought an educational approach to create literacy about crypto in general, while collaborating with mega, macro, mid-tier and micro influencers to create the right sentiment.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

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Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

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