#D2C #FinTech #Finance
CoinDCX is India’s safest cryptocurrency exchange, with a mission to make cryptocurrency more accessible. They offer retail, HNI, and enterprise customers easy access to Indian crypto assets via a secure, reliable, and flexible trading platform.
Confluencr won the
#NoSHEaveNovember for Plush
We collaborated with influencers with Educational, Entertainment, Vlogs and Pure Knowledge based channels and assisted them in educating their audience about the crypto market. They demonstrated how CoinDCX offers a hassle-free service for investing in cryptocurrencies.
We chose mid-tier & macro influencers to align with the brand’s budget while ensuring a broad targeted reach for CoinDCX.
We chose YouTube as it is an ideal platform for influencers to integrate information about CoinDCX in videos with relevant topics.
Each influencer went live every alternate day to ensure that the buzz about CoinDCX remains consistent in the niche audience.
Given that cryptocurrency was very new to the Indian market, we didn’t give a buy-and-sell approach. Instead, we sought an educational approach to create literacy about crypto in general, while collaborating with mega, macro, mid-tier and micro influencers to create the right sentiment.
Hear ’em Speak!
Marketing Head, Plush
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