CoinDCX is India’s safest cryptocurrency exchange, with a mission to make cryptocurrency more accessible. They offer retail, HNI, and enterprise customers easy access to Indian crypto assets via a secure, reliable, and flexible trading platform.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers from Educational, Entertainment, Vlogs, and Pure Knowledge-based channels. These influencers were tasked with educating their audiences about the crypto market and demonstrating how CoinDCX provides a hassle-free service for investing in cryptocurrencies.
- Size
We selected mid-tier and macro influencers to balance the brand’s budget while ensuring a broad targeted reach for CoinDCX. This approach allowed us to engage a diverse audience effectively.
- Platform
YouTube was chosen as the primary platform for its capability to host detailed and informative content. Influencers integrated information about CoinDCX into their videos, making it relevant and engaging for their viewers.
- Content Frequency
Influencers posted content every alternate day, maintaining a consistent buzz and keeping CoinDCX top-of-mind for their niche audiences. This strategy ensured ongoing engagement and sustained interest in the platform.
- Content Style
Given that cryptocurrency was relatively new to the Indian market, we adopted an educational approach rather than a buy-and-sell strategy. Influencers focused on creating literacy about crypto in general, highlighting the benefits and features of CoinDCX. By collaborating with mega, macro, mid-tier, and micro influencers, we crafted a campaign that built the right sentiment and understanding about cryptocurrency investments.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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