Chandak Group is a leading real estate developer in Mumbai, renowned for its innovative design, quality construction, and customer-centric approach. With over three decades of experience, the group has earned a reputation for delivering exceptional residential and commercial projects that redefine modern living. Committed to excellence and sustainability, Chandak Group continues to set new benchmarks in the industry, catering to the evolving needs of discerning homebuyers and investors.
Potential Reach
Views
Engagements
Influencer
Profiling
We partnered with a mid-tier influencer specializing in NRI lifestyle content, ensuring an organic and relatable approach. Her audience closely aligns with our target demographic, enabling us to raise awareness about the project effectively.
- Size
Given it was a single influencer campaign we chose a mid-tier influencer aligned with the budget.
- Platform
Instagram was chosen to create engaging content, as it is easily shareable and has a high chance of virality. The platform’s features, such as Reels and Stories, allowed us to create dynamic and interactive content.
- Content Frequency
In the lead-up to the event, we went live with three Stories every alternate day. The day after the event, we posted the interactive interview-style Reel. Additionally, live Stories were shared directly from the event to engage followers in real-time.
- Content Style
The influencer attended the property expo event and collaborated with the Chandak Team to produce an interactive interview-style Reel. Crafted questions addressed FAQs about the project, capturing audience interest. Pre-event stories built anticipation among followers.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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