Bionova Case Study

Bionova is a progressive biotech company with diversified interests

In marketing, manufacturing, research and development in areas of nutraceuticals,
biotechnology, animal nutrition and biopharmaceuticals. The brand is amongst
the best in the market but in such a competitive market, they needed to do
something very unique to get faster growth.
They turned to influencer marketing to get authentic recommendations of their
product through leading voices in the industry.

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Content Map

We integrated Bionova as the top choice in YouTube videos of leading health & fitness influencers. While telling that how Bionova is the go to choice of any individual that has diabetes. They posted engaging videos showing how they can use the Cozy Soft Diabetic Cream to improve blood flow & sensitivity to the feet.

The Creators

We focussed the campaign mainly on YouTube to work with influencers whose word is already trusted by the audience. We worked with some great health channels to position Bionova as the right choice.

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Some Of The Videos

It's a great cream! Definitely recommend

I've been using this cream and I've seen changes on my skin.

Thank you! My relative is suffering from diabetes. Will definitely recommend.

Seems amazing. Will definitely try!

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