We integrated Bionova as the top choice in YouTube videos of leading health & fitness influencers. While telling that how Bionova is the go to choice of any individual that has diabetes. They posted engaging videos showing how they can use the Cozy Soft Diabetic Cream to improve blood flow & sensitivity to the feet.
We focussed the campaign mainly on YouTube to work with influencers whose word is already trusted by the audience. We worked with some great health channels to position Bionova as the right choice.