Bionova is a leading brand in marketing, manufacturing, research, and development in the areas of nutraceuticals, biotechnology, animal nutrition, and biopharmaceuticals. Despite being one of the best in the market, Bionova sought unique strategies for faster growth in a competitive market. They turned to influencer marketing to gain authentic recommendations through leading voices in the health and fitness industry.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with health and fitness influencers to promote Bionova’s products. These influencers were selected for their expertise in health and fitness and their ability to engage with an audience that values high-quality nutraceutical and biotechnology products.
- Size
We partnered with a mix of mid-tier and macro influencers to ensure a broad reach and high engagement. Their established credibility and significant follower base helped amplify Bionova’s message effectively.
- Platform
YouTube was chosen as the primary platform for its capability to host detailed and informative content. Influencers created in-depth videos that showcased Bionova’s products, highlighting their benefits and unique selling points.
- Content Frequency
Influencers posted content consistently over a six-week period, with new videos going live every few days. This strategy maintained continuous buzz and engagement, keeping Bionova top-of-mind for the audience throughout the campaign.
- Content Style
The content was tailored to each influencer, focusing on providing detailed explanations of Bionova’s products and their benefits. Influencers shared personal testimonials, product reviews, and educational videos that highlighted the effectiveness and quality of Bionova’s offerings. They emphasized the scientific research and development behind the products, adding credibility and trust to the campaign.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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