188Bet is one of the most renowned brands in the online gaming space. The platform offers a variety of products and services, providing users with easy access to sports and gaming.
Potential Reach
Views
Engagements
Influencer
Profiling
We collaborated with influencers in the sports, gaming, and entertainment niches to effectively reach 188Bet’s target audience. These influencers were chosen for their strong engagement and credibility within communities that are likely to be interested in online gaming.
- Size
We partnered with a mix of micro, mid-tier, and macro influencers to ensure broad reach and high engagement. This strategy allowed us to tap into different audience segments, maximizing the overall impact of the campaign.
- Platform
Instagram and YouTube were chosen as the primary platforms due to their high engagement rates and visual appeal. These platforms allowed influencers to create dynamic and informative content that showcased the benefits and features of 188Bet’s services.
- Content Frequency
Influencers posted content consistently over a six-week period, with new posts and videos going live every few days. This maintained a steady buzz and continuous engagement with 188Bet’s target audience.
- Content Style
The content style was tailored to each influencer, focusing on demonstrating the ease of use, variety of services, and credibility of 188Bet. Influencers shared personal experiences, tutorial videos, and engaging posts highlighting the benefits of using 188Bet. Informative captions and interactive stories were used to educate the audience about the platform’s features and promotions.
Powerful Influencer Marketing Awaits
Having driven 1B+ views to the content we create, I believe
‘Facts Tell, Stories Sell’. We live in the age of authentic content. Anything that’s not, quickly gets flagged and dumped. And to solve for it – Confluencr is built on story telling – a bespoke approach to each influencer, each collaboration to maximise the impact for our brands – one content piece at a time.
Sahiba Dhandhania
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