#D2C #Gaming #Finance

188BET is one of the most renowned brands in its space, which is fully licensed and regulated by the Isle of Man Gambling Supervision Commission and offers a variety of products and services with easy access.

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A Proud
Moment

Confluencr won the
‘The best
B2C Campaign’

#NoSHEaveNovember for Plush

Influencer Profiling


We targeted Influencers from the Earning, Entertainment and Infotainment genre with the aim to reach the target audience of 18-45 Years.

Size  

We chose micro and mid-tier profiles to meet the brand’s budget while ensuring great reach.

Platform 

We chose YouTube as it is an ideal platform for influencers to showcase how great using 188BET is in videos with relevant themes.

Content Frequency 

Each YouTuber went live every alternate day to ensure the buzz about 188BET remains intact amongst its audience.

Content Style  

The content style was fun & entertaining which resembles the brand. The YouTubers talked about how easy it is to earn money on 188BET.

Hear ’em Speak!

The Social Stars initiative celebrates innovative social media campaigns and Plush’s No Sheave November campaign won the best B2C Campaign award due its incredible engagement with over 1 million people.
Ashutosh Upadhyay
Marketing Head, Plush

Let’s Influence Together!

Our efficient and effective influencer marketing campaigns help as a catalyst in your digital marketing.

We are able to considerably reduce user acquisition costs and improve user retention through our content.

Get in Touch with Our Experts

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